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Bachelor of Arts in Business

The Bachelor of Arts majors; Business Communication, Management and Marketing, offer students a liberal arts educational experience integrated with the knowledge of business administration. These majors stress basic business functions of managerial concepts, marketing skills, and oral, visual, and written presentations applicable within the business organization. Students will be prepared for a wide variety of careers in profit, not-for-profit and government organizations, as well as graduate school.

Preparation for all BA Business Majors

  • BSAD 11,12* Principles of Accounting (4,4)
  • BSAD 18 Business Law (3)
  • BSAD 30 Principles of Management (3)
  • CSCI 10C Spreadsheet (1)
  • ECON 1 Microeconomics (3)
  • ECON 2 Macroeconomics (3)
  • ECON 15 Statistics (3)

Additional Course for the Concentration in Management:

  • Math 1 Pre-calculus (4)

Additional Courses for the Concentration in Marketing:

  • Math 1 Pre-calculus (4)
  • PSYC 1A Fundamentals of Psychology (3)
* Students in the Weekend College or ex.cel programs will complete the Principles of Accounting sequence with 3 courses: BSAD 10, 11, 12 (3 units each)

Major Requirements:
Students seeking a BA in Business will choose one of the following concentrations: Business Communication, Management, or Marketing. For each concentration, in addition to preparation for the major courses, students complete the following courses.

Business Communications Concentration (31 units)

  • ARTS 115 Computer Graphics (3)
  • BSAD 110 Principles of Marketing (3)
  • BSAD 129 Business Finance (3)
  • BSAD 148 Organizational Behavior (3)
  • COMM 101 Organizational Communication (3)
  • COMM 108(W) Professional Writing (3)
  • COMM 110 Presentation Strategies (3)
  • COMM 143 Group Processes and Communication (3)
  • COMM 196 Internship (1)
  • BSAD 195(W) Strategic Management [capstone] (3)
  • PHIL 156 Ethics at Work (3)

several elective courses are highly recommended for the Business Communication concentration:

Management Concentration (28 units)

  • BSAD 105 Decision Analysis for Business (4)
  • BSAD 110 Principles of Marketing (3)
  • BSAD 113(W) Survey of Global Business (3)
  • BSAD 129 Business Finance (3)
  • BSAD 151 Business, Government, and Society (3)
  • BSAD 145 Human Resource Management (3)
  • BSAD 148(W) Organizational Behavior (3)
  • BSAD 195(W) Strategic Management [capstone] (3)
  • PHIL 156 Ethics at Work (3)

Marketing Concentration (28 units)

  • BSAD 105 Decision Analysis for Business (4)
  • BSAD 110 Principles of Marketing (3)
  • BSAD 113(W) Survey of Global Business (3)
  • BSAD 129 Business Finance (3)
  • BSAD 151 Business, Government, and Society (3)
  • BSAD 145 Human Resource Management (3)
  • BSAD 148(W) Organizational Behavior (3)
  • BSAD 195(W) Strategic Management [capstone] (3)
  • PHIL 156 Ethics at Work (3)

Admission Contact Information
Holy Names University
Office of Admission
3500 Mountain Boulevard
Oakland CA 94619
local telephone: 510.436.1351
toll-free: 1.800.430.1321
email: admissions@hnu.edu

Scheduled visits to classes and appointments with faculty are encouraged and can be arranged through the Admission Office.

For transfer students, reasonable consideration is given to equating previous coursework with Holy Names University requirements.