Business
Holy Names University offers a Bachelor of Arts in Business in four concentrations: Business
Communication, International Business, Management, Marketing and Sports Management.
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- About the Program
- Curriculum
- Careers & Outcomes
- Faculty
Holy Names University Business programs integrate the liberal arts with a strong foundation in
the fundamental components of business: management, accounting, finance, economics, marketing,
and leadership. Courses utilize a case study approach to help students sharpen their analytical
and communication skills. Faculty bring up-to-date, practical information about business and
institutions into all classes. Holy Names University programs are distinctive because of the strong
value they place upon diversity in the classroom and in the workplace and because they promote
ethics and principles of socially responsible business across the curriculum. The richness of our
programs provides a quality education that prepares students for complex professional responsibilities
and service. Business students are required to complete their General Education requirements.
ECON 1 or ECON 2 and ECON 15 qualify as satisfying both general education and
Business preparation requirements.
Bachelor of Arts in Business
Business Communication
International Business
Management
Marketing
Sports Management
Preparation for the Major
- BSAD 11,12* Principles of Accounting (4,4)
- BSAD 18 Business Law (3)
- BSAD 30 Principles of Management (3)
- CSCI 10C Spreadsheet (1)
- ECON 1 Microeconomics (3)
- ECON 2 Macroeconomics (3)
- ECON 15 Statistics (3)
Students pursuing concentration in Management must also complete:
- MATH 1 Pre calculus (4 or 3)**
Students pursuing concentration in Management must also complete:
- MATH 1 Pre calculus (4 or 3)**
- PSYCH 1 Fundamentals of Psychology (3)
Students pursuing concentration in Management must also complete:
- PSYCH 1 Fundamentals of Psychology (3)
* Students in the Adult Baccalaureate Degree program will complete the Principles of
Accounting sequence with 3 courses: BSAD 10, 11, 12 (3 units each)
** MATH 1 is 3 units in the Adult Baccalaureate Degree program.
Major Requirements
Students seeking a BA in Business will choose one of the following concentrations: Business Communication, Management, or Marketing. For each concentration, in addition to preparation for the major courses, students complete the following courses.
Concentration: Business Communication (31 units)
- ARTS 115 Computer Graphics (3)
- BSAD 129 Business Finance (3)
- BSAD 148 (W) Organizational Behavior (3)
- BSAD 160 Principles of Marketing (3)
- BSAD 195(W) Strategic Management [capstone] (3)
- COMM 101 Organizational Communication (3)
- COMM 108(W) Professional Writing (3)
- COMM 110 Presentation Strategies (3)
- COMM 143 Group Processes and Communication (3)
- COMM 196 Internship (1)
- PHIL 156 Ethics at Work (3)
Several elective courses are highly recommended for the Business Communication concentration.
- ARTS 13 Graphic Design and Color (3)
- ARTS 117 Digital Imaging
Concentration: International Business (27 units)
- BSAD 113(W) Survey of Global Business (3)
- BSAD 129 Business Finance (3)
- BSAD 151 Business, Government, and Society (3)
- BSAD 160 Principles of Marketing (3)
- BSAD 195(W) Strategic Management (3)
- ECON 152 Global Perspectives (3)
- PSCI 102 Contemporary Political Systems (3)
- PSCI 120 Dynamics of International Relations (3)
Choose one of the following Area Courses:
- HIST 124 History of Contemporary Europe (3)
- HIST 160 Contemporary Central America (3)
- HIST 162 Contemporary Latin America (3)
- HIST 165 Contemporary China and Japan (3)
- HIST 169 Cultural History of Asia (3)
Concentration: Management (27 units)
- BSAD 105 Decision Analysis for Business (3)
- BSAD 113(W) Survey of Global Business (3)
- BSAD 129 Business Finance (3)
- BSAD 145 Human Resource Management (3)
- BSAD 148(W) Organizational Behavior (3)
- BSAD 151 Business, Government, and Society (3)
- BSAD 160 Principles of Marketing (3)
- BSAD 195(W) Strategic Management [capstone] (3)
- PHIL 156 Ethics at Work (3)
Concentration: Marketing (27 units)
- BSAD 105 Decision Analysis for Business (3)
- BSAD 113(W) Survey of Global Business (3)
- BSAD 129 Business Finance (3)
- BSAD 151 Business, Government, and Society (3)
- BSAD 160 Principles of Marketing (3)
- BSAD 161 Consumer Behavior (3)
- BSAD 165 Marketing Research (3)
- BSAD 195(W) Strategic Management (3)
- PHIL 156 Ethics at Work (3)
Concentration: Sports Management (27 units)
- BSAD 113W Survey of Global Business
- BSAD 129 Business Finance
- BSAD 145 Human Resource Management
- BSAD 148W Organizational Behavior
- BSAD 160 Principles of Marketing
- BSAD 170 Sports Program Organization and Leadership
- BSAD 171 Sports Marketing and Public Relations
- BSAD 195 Strategic Management
PHIL 156 Ethics at Work
MBA Course Option
Students in their senior year with a 3.0 GPA in business courses and an overall GPA of 2.6 may,
with the permission of the director of the MBA program and their advisor, take 2 MBA courses.
These courses may count toward both their bachelor’s and MBA degree at Holy Names University.
Students must later apply and be accepted into the MBA program to continue that degree.
The Minor
ECON 1,2; BSAD 11,12; plus 9 additional units in BSAD courses approved by a faculty advisor
in the Department of Business, for a total of 23 units.
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Graduates of our Business programs develop careers in a variety of areas, including banking and
finance, accounting, insurance, manufacturing, retail, technology, small business administration,
consulting, communications, and the nonprofit sector (such as health care, education, and government).
They also pursue graduate degrees in business, law, organizational development, education,
communications, and public administration.
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Marcia A. Frideger, SNJM, Ph.D.
Chair Business Department
University of California, Irvine
Associate Professor of Business
510-436-1205
frideger@hnu.edu
James E. Durbin, M.B.A., C.P.A.
Director MBA Program
University of California, Berkeley
Associate Professor of Business
510-436-1622
durbin@hnu.edu
William A. Sadler, Jr., Ph.D.
Harvard University
Professor of Business and Sociology
510-436-1346
sadler@hnu.edu
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