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Fair Trade Relationships across the Asia Pacific: Focus on Numi Organic Tea


Recent decades have witnessed impressive growth of the fair trade market in the United States and throughout the world. Join us at the upcoming Professor Yuan-li Wu Economics Speaker Series event for a conversation with the CEO and the COO of Numi Organic Tea, the largest U.S. brand purchaser of Fair Trade certified and organic teas. They will talk about the challenges of building a successful business dedicated to not only quality but also sustainable values and community development – key among these challenges the nurturing of trading partnerships based on dialogue, transparency, and respect spanning the Asia Pacific and beyond. As a bonus, experts from Fair Trade USA will be on hand to answer your questions about certification processes and supply chain management for apparel as well as food.  

What is fair trade, and how is it connected to social entrepreneurship, ethical consumerism, corporate social responsibility, international philanthropy, community and gender empowerment? What are necessary steps to nurturing fair trade relationships in China, India, Japan, and other parts of Asia? Is fair trade really helping build more resilient communities and fostering better environmental practices in Asia? Can it help do the same here in California? Ultimately, can fair trade be scaled up to achieve global impact? Come join what promises to be a stimulating conversation! 


  • Ahmed Rahim, co-founder and CEO, Numi Organic Tea
  • Brian Durkee, Chief Operating Officer, Numi Organic Tea
  • Diego LaTorre, Supply Chain Senior Manager, Fair Trade USA

Patrick Lloyd Hatcher (Distinguished Senior Fellow, JPRI; emeritus professor, UC Berkeley) and Chiho Sawada (Director, JPRI) will moderate the panel discussion and audience Q&A.


  • 530-545 Registration
  • 545-715 Panel Discussion and Audience Q&A
  • 715-800 Reception

This program is part of the Professor Yuan-li Wu Economics Speaker Series presented by the Japan Policy Research Institute (JPRI) and the Asia Pacific Peace Studies Institute (APPSI).

We at JPRI and APPSI are grateful to Numi Organic Tea and Fair Trade USA for partnering with us to make this program possible. We would also like to thank the following organizations for promotional help and other support: Asian Culinary Forum, Bay Area Council Economic Institute, Epicurean Group, Fair Trade Colleges & Universities, Give2Asia, Not For Sale, Public Policy Institute of California. 

Tuesday, May 20, 2014
5:45 p.m.

Thank you for your interest in this event. Provide your email address below, and you will receive reminder emails one week and two days before the event.

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