HNU announces the appointment of Alan Liebrecht as vice president for enrollment management. Prior to his appointment at HNU, Liebrecht served as dean of admission services at Marymount California University in Rancho Palos Verdes, California. During his time at Marymount California University, he significantly increased the university’s applicant pool and number of completed applications, developed and implemented new recruitment and retention strategies, and participated in both institutional accreditation processes and strategic planning initiatives.
At Park University in Parkville, Missouri, he served as associate vice president of enrollment management and coordinated the undergraduate and graduate student admissions, financial aid operations, and enrollment initiatives for the university. His enrollment and pricing strategies at Park University helped to increase the university’s annual tuition revenues to more than $80 million. Liebrecht has also worked in enrollment at the University of Charleston, in Charleston, West Virginia; the University of New England in Biddeford, Maine; California State University, San Bernardino, in San Bernardino, California; Westminster College in Fulton, Missouri; Philips University in Enid, Oklahoma; and Roanoke College in Salem, Virginia.
Chair of the HNU Board of Trustees Barbara Hood ’70, MPA, says, “After a nationwide search, I am very pleased that Alan will be leading this important area for the University. His vast experience in enrollment management and his demonstrated ability to develop sophisticated strategies for successful recruitment and retention make him the perfect person to guide HNU’s admissions, financial aid, and marketing departments. We have every confidence that his addition will strengthen HNU now and in the long run.”
Liebrecht says, “I’m very happy to join Holy Names University and the wonderful community that exists here. Recruitment and retention are high priorities for the University; I look forward to working with faculty, staff, current students, alumni, and friends of HNU to make sure we are reaching out to the students who would benefit from the excellent and affordable education that the University offers.”
Holy Names University is located at 3500 Mountain Boulevard in the Oakland Hills. Founded in 1868 on the banks of Lake Merritt near downtown Oakland, the University moved to its present campus in 1957. HNU offers 19 bachelor’s degrees, five degree-completion programs for adults, seven master’s degrees, and various certificates and credentials. HNU has been transforming lives and liberating the spirit for nearly a century and a half. It is frequently cited as one of the most diverse universities in the nation.